Band Aid 30
Fighting Ebola with Beauty
In the uniquely amazing style of projection artist Ross Ashton, BandAid30 was given a boost with the first ever full motion video projected upon the British Parliament Buildings in Westminster, England. The video was accompanied by the song that the images encouraged Westminster residents to purchase, the proceeds of which were donated to the fight against the Ebola virus.
“We were called at 1330 on Friday, and by 1300 on Saturday we had started the install. Naturally I was thrilled to be involved. Making it happen required some incredible teamwork to turn around in the timeframe. It was fantastic to be working with others who have such positive attitudes for such a worthwhile cause. Delivering the event successfully in these circumstances all goes to prove what a “can-do” mentality can achieve.”
The 65 metre high by 32 metre wide portrait format picture was projected 250m across the River Thames by eight Christie 21K projectors positioned opposite the House of Commons in the grounds of St. Thomas’s Hospital. The video was stored on a Christie Spyder hard drive system and played back via a laptop running PlaybackPro software.
According to the official Charts Company, the Band Aid 30 song, “Do They Know Its Christmas (2014)” was the year’s fastest-selling single reaching more than 312,000 downloads in its first week thanks to the creative efforts of Ross Ashton.