THE LANDMARK STUDIO
Creating site-specific landmarks with SM-ART oversized iconic art installations
In Italy, the Medici family hired artists to create iconic art. These artworks made Florence a unique, must-see destination for centuries to come. The Medici’s art in the public places of Florence, as well as in the many estates they owned, has defined the Renaissance and has become the timeless trademark of the Medici legacy.
DB&A iconic art installations add a sense of pride for residents, because people enjoy having art where they live, and art has the unique ability to enhance the local environment. Art installations strengthen the relationship between a city and its residents and impact cultural growth by expressing a purpose. Our art installations attract visitors and revitalize sites, thereby growing property values as well as increasing the volume of shopping and other business in the area. Finally, our art installations distinguish real estate properties as they are tone-setters that signify quality. Our art installations give a ‘boutique’ touch to real estate developments and create the ‘wow’ factor that engages and resonates with property buyers—who tend to assume that a developer who gives attention to detail with installing art in common areas will give the same amount of love and care to the rest of the building.